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 This decade, characterized by suburban expansion, new levels of mass consumption, and unbridled optimism, provided an ideal setting for aluminum companies to develop new markets. No fashionable patio party was complete without the folding, tubular aluminum chair or a set of multicolored aluminum tumblers. The three main United States’ producers, Alcoa, Reynolds, and Kaiser, became much more aggressive in promoting aluminum through design initiatives and direct marketing to the consumer. |
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